Gramercy Psychiatry Logo Design: Creating Inclusive, Minimal, and Timeless Branding"

Gramercy Psychiatry

A logo design for Dr. Dina Patel - a board-certified psychiatrist who tailors treatments for adults of all ages and backgrounds. She offers medication and psychotherapy, but also emphasizes prevention by focusing on sleep, nutrition, physical health, and lifestyle management.

The Idea!

After having initial conversations about understanding the business and brand concept, we jumped directly into figuring out how the logo should feel to the audience.

Our audience is senior citizens. So we wanted to make sure the design aesthetics were to their liking. Lets dive into the process!

Moodboard

We started off with the idea of using soft colors and soft shapes. While keeping our focus on mental health and wellbeing. We explored ideas and created a moodboard that consisted of both mindfulness and clinical elements.

While having initial conversations, we decided...

When designing for elders, design should be minimal and literal to the concept with use of natural and complimentary color tones.

Colors related to Mental Health

Red

Stimulates energy and passion; use in moderation to avoid overstimulation and stress in elders.

Orange

Promotes enthusiasm, creativity, and warmth; energizes the mind without overwhelming.

Yellow

Elicits happiness, positivity, and optimism; brings cheerfulness and lightens the mood.

Green

Creates a sense of balance, tranquility, and hope; fosters relaxation and harmony with nature.

Turquoise

Combines the calming effects of blue with the revitalizing energy of green; promotes emotional balance and rejuvenation.

Blue

Calming, reduces stress, and promotes relaxation; provides a serene and soothing atmosphere.

Violet

Encourages introspection, spirituality, and peace; promotes a sense of mindfulness and emotional calmness.

Pink

Represents love, nurturing, and compassion; creates a gentle and soothing ambiance, reducing feelings of aggression or hostility.